Primary Care Campaign
This is where you will find all the #weareprimarycare primary care campaign materials. You can download lots of resources to use in your own messaging, on websites, and social media.
#WeArePrimaryCare
The third phase of the campaign is about helping to educate patients about where to access treatment, and answer some common questions people ask about general practice.
These graphics can be shared through social media around your schedule, or used on websites.
The graphics are all JPG files. You can download a folder with all the graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted).
Digital Graphics | |
---|---|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
The second phase of the campaign is about delivering positive messages showing the range of different professionals working in general practice, and how they can help patients make sure they get the right care at the right time. Resources include:
- Videos
- Digital Graphics
- Posters
They are uploaded in this order so scroll down the page to find what you are looking for. You will also find links to download all the materials from Dropbox.
Videos
In these short videos, people working in our area explain the different roles in general practice and how they can help patients. These videos can be used on practice screens and shared on social media.
Videos are hosted on YouTube - click on a link to play. Or you can download these videos via Dropbox (please note they are large files).
Digital Graphics
These graphics can be shared through social media around your schedule, or used on websites.
The graphics are all JPG files. You can download a folder containing all the digital graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted).
Digital Graphics | ||
---|---|---|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
Posters
These posters can be downloaded for printing, or used on websites.
The posters are all JPG files. You can download a folder containing all the digital graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted).
Posters | ||
---|---|---|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
FAQs Document
This is a document containing answers to questions which are being raised with practices - by patients and also local representatives including MPs and councillors. We have also prepared a template letter to adapt and send to MPs, accompanied by the FAQs document, in response to queries.
Abuse Means...
The first phase of the campaign concerns stopping abuse of staff working in primary care. Resources include:
- Videos
- Animations
- Audio message
- Contractual guidance
- Email signature logos
- Digital Graphics
- General Practice update document
They are uploaded in this order so scroll down the page to find what you are looking for. You will also find links to download the materials from Dropbox.
Videos
These videos highlight abuse in primary care and how it impacts on people. The videos are hosted on You Tube, click on a link to play. You can also view a You Tube playlist of all the abuse content .
Abuse faced by NHS Primary Care Workers
A 'thank you' to Care Navigators
Experiencing Abuse in Primary Care
What will happen if nothing changes in Primary Care?
Animations
These animations are for use on screens and on social media. They are recommended to be used on screens within your practice or to be shared through your social media channels. There are 5 animation variants, and you are welcome to use one of all of these, either simultaneously or staggered around other messages.
The animations are MP4 files. Click on a file below to play the animation. You can download a folder containing all the animations from Dropbox.
Abuse Means - Combined Messaging MP4
Abuse Means - Homophobic Language MP4
Abuse Means - Nasty Comments MP4
Abuse Means - Racist Language MP4
Abuse Means - Shouting or Swearing MP4
Audio message
The audio file available is recommended to be used when a patient is on hold. This time is often when people become frustrated which can in turn lead to abuse, so it’s important to make sure that patients consider their actions before speaking with staff.
The audio is a WAV file. Click below to play the message. You can also download the audio file from Dropbox.
Audio file (WAV)
There is also an animated visual version of the message. This is an MP4 file - click below to play. You can also download the MP4 file from Dropbox.
Animated message (MP4)
Contractual guidance
This is a short summary of guidance for practices on removing abusive patients from your practice list. It includes information on when removal is appropriate, the removal process, PCSE's responsibility for excluded patients, and the special allocations scheme (SAS). This is a PDF file - click on the link below to download. It can also be downloaded from Dropbox.
Email signature logo
Please add this logo to your email signature to show practices and patients that you support primary care staff and to promote the message further.
The logos are all JPG files. You can download a folder containing all the signature logos from Dropbox. Or you can save a signature logo individually (right click an image below, click save as, save when prompted).
Email signature logos | ||
---|---|---|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
Digital Graphics
There are many graphics available which can be shared through social media around your schedule, or used on websites.
The graphics are all JPG files. You can download a folder containing all the digital graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted).
Digital Graphics | ||
---|---|---|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
General Practice update document
This is a short document which explains how general practice is now working differently. This is a PDF document which can be downloaded below.
Digital Campaign Reach and Engagement Report
This report prepared by Eskimosoup covers digital campaign reach and engagement.