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Primary Care Campaign

This is where you will find all the #weareprimarycare primary care campaign materials. You can download:

  • Animations
  • Audio message 
  • Contractual guidance
  • Email signature logos
  • Digital Graphics
  • General Practice update document

They are uploaded in this order so scroll down the page to find what you are looking for. You can also download a folder containing all the campaign materials from Dropbox.  

Animations 

These animations are for use on screens and on social media. They are recommended to be used on screens within your practice or to be shared through your social media channels. There are 5 animation variants, and you are welcome to use one of all of these, either simultaneously or staggered around other messages. 

The animations are MP4 files. Click on a file below to play the animation. You can download a folder containing all the animations from Dropbox

Abuse Means - Combined Messaging MP4

Abuse Means - Homophobic Language MP4

Abuse Means - Nasty Comments MP4

Abuse Means - Racist Language MP4

Abuse Means - Shouting or Swearing MP4 

Audio message

The audio file available is recommended to be used when a patient is on hold. This time is often when people become frustrated which can in turn lead to abuse, so it’s important to make sure that patients consider their actions before speaking with staff.

The audio is a WAV file. Click below to play the message. You can also download the audio file from Dropbox

Audio file (WAV)

There is also an animated visual version of the message. This is an MP4 file - click below to play. You can also download the MP4 file from Dropbox.  

Animated message (MP4) 

Contractual guidance

This is a short summary of guidance for practices on removing abusive patients from your practice list. It includes information on when removal is appropriate, the removal process, PCSE's responsibility for excluded patients, and the special allocations scheme (SAS). This is a PDF file - click on the link below to download. It can also be downloaded from Dropbox.  

Contractual guidance 

Email signature logo

Please add this logo to your email signature to show practices and patients that you support primary care staff and to promote the message further. 

The logos are all JPG files. You can download a folder containing all the signature logos from Dropbox. Or you can save a signature logo individually (right click an image below, click save as, save when prompted). 

Email signature logos
Email signature blue Email signature lime Email signature navy
Email signature orange Email signature purple Email signature sage

Digital Graphics

There are many graphics available which can be shared through social media around your schedule, or used on websites.  

The graphics are all JPG files. You can download a folder containing all the digital graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted). 

Digital Graphics
Abuse Means - Shouting or Swearing JPG Abuse Means Homophobic Language JPG Digital Graphics Abuse Means Nasty Comments JPG Digital Graphics
Abuse Means Racist Language JPG Digital Graphics Abuse Means Combined (i) JPG Digital Graphics Abuse Means Combined (ii) JPG Digital Graphics
Abuse Means Combined (iii) JPG Digital Graphics To care navigators abuse feels like To dentists abuse feels like
To nurses abuse feels like To GPs abuse feels like
To primary care workers abuse means 2 To primary care workers abuse means 3 To primary care workers abuse means 4
To primary care workers abuse means 5 To primary care workers abuse means 10 To primary care workers abuse means 11
To primary care workers abuse means 12 To patients abuse means 2 To patients abuse means 2b
To patients abuse means 2c To patients abuse means 2d To patients abuse means 2e
To patients abuse means 2f To patients abuse means i To patients abuse means ii
To patients abuse means iii To patients abuse means iv To patients abuse means v
To patients abuse means vi To patients abuse means vii To patients abuse means viii
To patients abuse means ix To patients abuse means x To patients abuse means xi
To patients abuse means xii To patients abuse means xiii  
Abuse will not be tolerated 4 Abuse will not be tolerated 4b Abuse will not be tolerated 4c
Abuse will not be tolerated 4d Abuse will not be tolerated 4e Abuse will not be tolerated 4f

General Practice update document

This is a short document which explains how general practice is now working differently. This is a PDF document which can be downloaded below. 

An update on general practice