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Primary Care Campaign

This is where you will find all the #weareprimarycare primary care campaign materials. You can download lots of resources to use in your own messaging, on websites, and social media. 

#WeArePrimaryCare

The third phase of the campaign is about helping to educate patients about where to access treatment, and answer some common questions people ask about general practice. 

These graphics can be shared through social media around your schedule, or used on websites.  

The graphics are all JPG files. You can download a folder with all the graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted). 

Digital Graphics
Guide Choosing the Right Service for You Campaign Phase 3 Phase 3 Quote Graphics 02
Phase 3 Question Graphics 01 Phase 3 Question Graphics 02
Phase 3 Question Graphics 03 Phase 3 Question Graphics 04
Phase 3 Question Graphics 06 Phase 3 Quote Graphics 03

The second phase of the campaign is about delivering positive messages showing the range of different professionals working in general practice, and how they can help patients make sure they get the right care at the right time. Resources include:

  • Videos
  • Digital Graphics
  • Posters

They are uploaded in this order so scroll down the page to find what you are looking for. You will also find links to download all the materials from Dropbox.   

Videos

In these short videos, people working in our area explain the different roles in general practice and how they can help patients. These videos can be used on practice screens and shared on social media. 

Videos are hosted on YouTube - click on a link to play. Or you can download these videos via Dropbox (please note they are large files).  

Advanced Clinical Practitioner Care Coordinator Care Navigator (Receptionist)
Dispensary Manager GP Health and Lifestyle Practitioner 
Nurse Practitioner  Pharmacist Pharmacy Technician
Physician Associate  Physiotherapist Practice Nurse 
Social Prescriber    

Digital Graphics

These graphics can be shared through social media around your schedule, or used on websites.  

The graphics are all JPG files. You can download a folder containing all the digital graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted). 

Digital Graphics
Social Graphics 16 Care Coordinator Social Graphics Care Navigator (i) Social Graphics Care Navigator (ii)
Social Graphics Care Navigator (iii) Social Graphics Dispensary Manager Social Graphics 12 General Practitioner
Social Graphics 10 Health & Lifestyle Practitioner Social Graphics Health Visitor Social Graphics 20 Healthcare Assistant
Social Graphics Advanced Care Practitioner Social Graphics 04Nurse Practitioner (i) Social Graphics Nurse Practitioner (ii)
Social Graphics Nurse Practitioner (iii) Social Graphics 09 Pharmacist (i) Social Graphics Pharmacist
Social Graphics 15 Pharmacy Technician (ii) Social Graphics Pharmacy Technician Social Graphics Physician Associate
Social Graphics Physiotherapist Social Graphics Practice Nurse Social Graphics Social Prescriber

Posters

These posters can be downloaded for printing, or used on websites. 

The posters are all JPG files. You can download a folder containing all the digital graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted). 

Posters
Poster Care Coordinator Poster Care Navigator (i) Poster Care Navigator (ii)
Poster Care Navigator (iii) Poster Dispensary Manager Poster GP
Poster Health and Lifestyle Practitioner Poster Health Visitor Poster Healthcare Assistant
Poster Advanced Care Practitioner Poster Nurse Practitioner 1 Poster Nurse Practitioner 2
Poster Nurse Practitioner 3 Poster Pharmacist Poster Pharmacist 2
Poster Pharmacy Technician 1 Poster Pharmacy Technician 2 Poster Physician Associate
Poster Physiotherapist Poster Practice Nurse Poster Social Prescriber

FAQs Document

This is a document containing answers to questions which are being raised with practices - by patients and also local representatives including MPs and councillors. We have also prepared a template letter to adapt and send to MPs, accompanied by the FAQs document, in response to queries. 

FAQs document 

MP letter template  

Abuse Means...

The first phase of the campaign concerns stopping abuse of staff working in primary care. Resources include:

  • Videos
  • Animations
  • Audio message 
  • Contractual guidance
  • Email signature logos
  • Digital Graphics
  • General Practice update document

They are uploaded in this order so scroll down the page to find what you are looking for. You will also find links to download the materials from Dropbox.

Videos  

These videos highlight abuse in primary care and how it impacts on people. The videos are hosted on You Tube, click on a link to play. You can also view a You Tube playlist of all the abuse content . 

Abuse faced by NHS Primary Care Workers

Abuse within Primary Care

A 'thank you' to Care Navigators  

Experiencing Abuse in Primary Care  

What will happen if nothing changes in Primary Care? 

Animations 

These animations are for use on screens and on social media. They are recommended to be used on screens within your practice or to be shared through your social media channels. There are 5 animation variants, and you are welcome to use one of all of these, either simultaneously or staggered around other messages. 

The animations are MP4 files. Click on a file below to play the animation. You can download a folder containing all the animations from Dropbox. 

Abuse Means - Combined Messaging MP4

Abuse Means - Homophobic Language MP4

Abuse Means - Nasty Comments MP4

Abuse Means - Racist Language MP4

Abuse Means - Shouting or Swearing MP4 

Audio message

The audio file available is recommended to be used when a patient is on hold. This time is often when people become frustrated which can in turn lead to abuse, so it’s important to make sure that patients consider their actions before speaking with staff.

The audio is a WAV file. Click below to play the message. You can also download the audio file from Dropbox. 

Audio file (WAV)

There is also an animated visual version of the message. This is an MP4 file - click below to play. You can also download the MP4 file from Dropbox.  

Animated message (MP4) 

Contractual guidance

This is a short summary of guidance for practices on removing abusive patients from your practice list. It includes information on when removal is appropriate, the removal process, PCSE's responsibility for excluded patients, and the special allocations scheme (SAS). This is a PDF file - click on the link below to download. It can also be downloaded from Dropbox.  

Contractual guidance 

Email signature logo

Please add this logo to your email signature to show practices and patients that you support primary care staff and to promote the message further. 

The logos are all JPG files. You can download a folder containing all the signature logos from Dropbox. Or you can save a signature logo individually (right click an image below, click save as, save when prompted). 

Email signature logos
Email signature blue Email signature lime Email signature navy
Email signature orange Email signature purple Email signature sage

Digital Graphics

There are many graphics available which can be shared through social media around your schedule, or used on websites.  

The graphics are all JPG files. You can download a folder containing all the digital graphics from Dropbox. Or you can save an image individually (right click an image below, click save as, save when prompted). 

Digital Graphics
Abuse Means - Shouting or Swearing JPG Abuse Means Homophobic Language JPG Digital Graphics Abuse Means Nasty Comments JPG Digital Graphics
Abuse Means Racist Language JPG Digital Graphics Abuse Means Combined (i) JPG Digital Graphics Abuse Means Combined (ii) JPG Digital Graphics
Abuse Means Combined (iii) JPG Digital Graphics To care navigators abuse feels like To dentists abuse feels like
To nurses abuse feels like To GPs abuse feels like
To primary care workers abuse means 2 To primary care workers abuse means 3 To primary care workers abuse means 4
To primary care workers abuse means 5 To primary care workers abuse means 10 To primary care workers abuse means 11
To primary care workers abuse means 12 To patients abuse means 2 To patients abuse means 2b
To patients abuse means 2c To patients abuse means 2d To patients abuse means 2e
To patients abuse means 2f To patients abuse means i To patients abuse means ii
To patients abuse means iii To patients abuse means iv To patients abuse means v
To patients abuse means vi To patients abuse means vii To patients abuse means viii
To patients abuse means ix To patients abuse means x To patients abuse means xi
To patients abuse means xii To patients abuse means xiii  
Abuse will not be tolerated 4 Abuse will not be tolerated 4b Abuse will not be tolerated 4c
Abuse will not be tolerated 4d Abuse will not be tolerated 4e Abuse will not be tolerated 4f

General Practice update document

This is a short document which explains how general practice is now working differently. This is a PDF document which can be downloaded below. 

An update on general practice 

Digital Campaign Reach and Engagement Report 

This report prepared by Eskimosoup covers digital campaign reach and engagement. 

Digital Reach and Engagement Report 

The professional voice of general practice across East Yorkshire, Hull, North East Lincolnshire, and North Lincolnshire.